Unique visitors to the site
Time spent interviewing Ed
Custom elements created for the story
15 million strands
Amount of hair our developer lost
Ed Devitt IIInspirational speaker advocate against distracted driving
Making his mark
Through conversation with Ed, we conceived the motif of a dandelion. The visual similarity of a dandelion with its many seeds, to the neural network of the brain was uncanny. Those fragile seeds, once carried away by the wind could grow again in fertile soil. This was much like the rebirth of Ed’s own life and purpose since his TBI. After exploring many different styles of dandelion, we had settled on his mark.
Onboarding the story
Joe FrederickGraphic Designer
Crafting the code
The biggest challenge for this project wasn’t writing the copy, or designing the chapters, but bringing the design to life in the browser. Hundreds of hours went into animating and positioning each element in Ed’s story responsively. The end result was a truly hand-crafted website with attention to detail. Lots of it.
Leaving an impact
The day the site was released, social buzz traveled like wildfire. Twitter, Facebook, and the design community were alight with hundreds of comments from visitors. It was leaving the desired emotional impact. All in all, the project was a success, helping Ed book new engagements and receiving the recognition he deserved.
Oh yeah, and although it didn’t win a Webby Award, it was among the top 93% of submissions in New York.