Setting the scene
In 2014, the YMCA of Middletown received news that its revered swimming pool would need to be shut down. In an effort to raise the $1.5M required to build a new pool, we created a campaign that would eventually deliver them to their goal and see their new pool construction underway. Save The Last Lap, a transmedia marketing campaign, included infographic design, a first of its kind award-winning website, marketing collateral design, crowdfunding, video and so much more. It garnered international attention from Olympiad swimmers to YMCA’s National offices. Stay tuned for a full case study! This was an enormous project with tremendous results.