Setting the scene
Rosmarins Day Camp has been going strong for decades, an upstate tradition for families going back generations. So it’s understandable that the brand lost a bit of its shine over the years. It was up to us to revive and rejuvenate, and that we did. We gave Rosmarins an award-winning site that achieved a “First on the Web” for it’s innovative menu and navigation. The responsive design gracefully adapts the header with a consistent style for all devices. Additional tools were built into the backend to assist staff in managing campers. Special care was taken to capture the feeling of nostalgia that exemplifies the camp. Finally, the design and development of the site helped Rosmarins increase enrollment by over 200 percent, and look good doing it.