Setting the scene
The people who make up Neighborhoods First Fund, a non-profit organization in NYC, have the highest of motives: to provide resources to communities threatened by change in a difficult political climate. While our task was simple–create a brand and site–we raised our own bar. We believed that NFF was doing things the right way; it was necessary to follow suit. After intense background research that involved hours of interviews and industry study, we created a brand and accompanying site that, we believe, shows the vibrancy and courage of an organization worth caring about.