Setting the scene
Hudson Heritage Federal Credit Union has built a legacy in the Hudson Valley spanning over 75 years, so they certainly didn’t need us to tell them how to do business. Our job was to remind them, and their customers, who they were. We left no stone unturned. We developed a complete strategy for brand and corporate expression, including a 60-page brand guide, logo refresh, new vision statement, slogan, messaging and extensive collateral. The centerpiece was a completely new website, a practically designed, useful design with outstanding UX at its core, while retaining the brand personality. The pièce de résistance was a fully functioning, interactive AI that guided members through a question and answer scenario mimicking the branch experience. We built a custom system that allowed Hudson Heritage to take control of every aspect of the site, including the AI Banking Experience. The completed project was met with acclaim, but mostly, we were just proud to have the chance to help such an important institution.