Setting the scene
Country Bank came to us as the small community bank with ambition, fighting for attention in a field of bigger players. They had the pedigree–decades of tradition in upstate New York–but now they’d opened a new branch in the heart of Manhattan and were struggling to make themselves known. We were given a blank canvas and asked to do what we could. After tremendous research, we built a highly focused microsite attuned to their new Grand Central branch. We wrote copy using Country Bank’s history, highlighting their personal touch to set them apart from more corporate competitors. Mostly, we just told their story. And what a story to tell.