Setting the scene
Brain New Day is the story of Ed Devitt II, the lone survivor of a tragic car crash on the Newburgh-Beacon bridge in upstate New York. From battling addiction to managing a traumatic brain injury (TBI), Ed’s journey is frightening, unbelievable and inspirational. Our job was to respectfully help him establish his brand and set the scene for his story on the Web, so he could reach his potential as a public speaker and advocate.
I wasn’t sure how I was going to tell my story or establish myself as a public speaker, I only knew that I needed to start with a website. Through a series of interviews with myself and other family members, Volum8 came up with a unique experience that captured my story, giving me a platform to share it with the world. Since then, I’ve been speaking at various venues in the US and abroad.
– Ed Devitt II
advocate against distracted driving
Leaving an impact
The day the site was released, social buzz traveled like wildfire. Twitter, Facebook, and the design community were alight with hundreds of comments from visitors. It was leaving the desired emotional impact. All in all, the project was a success, helping Ed book new engagements and receiving the recognition he deserved.
Oh yeah, and although it didn’t win a Webby Award, it was among the top 93% of submissions in New York.