ADA isn’t optional any more.

Becoming ADA compliant isn’t just about avoiding a shakedown. Americans with disabilities are people too and an evergrowing part of the population. Albeit an added expense, ADA website compliance is wholesome and can actually open new opportunities for your organization. Below are several statistics on why ADA matters, beyond the lawsuits and demand letters.

Nearly 20% of Americans have a disability. They’re also your potential customers.

42% of adults over 65, a good portion of your current customers, have a disability.

Overall, people with disabilities have over $175 billion available for discretionary spending.

Good design is good for business.

There’s no denying how important the web is and according to a UN Convention, it is a basic human right. It was designed to be boundless and borderless; accessible to everyone regardless of ethnicity, gender, nationality, religion, age and ability.

“The power of the Web is in its universality. Access by everyone regardless of disability is an essential aspect.”

– Tim Berners-Lee

W3C Director & inventor of the World Wide Web

Sadly, most websites aren’t designed with these principles in mind. Websites built without regard to proper design principles are inaccessible to people using access technology. If you’re looking to grow your business, it’s probably a good idea to consider all potential website visitors. It just makes good business sense.

Benefits of an accessible website:
  • Easier to view and navigate on all devices
  • Content loads faster for users with poor internet connections
  • Search engines able to index content more easily, improving SEO
  • Accommodates people using access technology
  • Adheres to future standards for website accessibility*

*Currently, the generally accepted standard for most organizations is outlined by the Web Content Accessibility Guidelines (WCAG) 2.0 level AA. Although the DOJ has not adopted any guidelines yet, they are likely adopt the WCAG 2.0 guidelines.