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Setting the scene

In 2014, the YMCA of Middletown received news that its revered swimming pool would need to be shut down. In an effort to raise the $1.5M required to build a new pool, we created a campaign that would eventually deliver them to their goal and see their new pool construction underway. Save The Last Lap, a transmedia marketing campaign, included infographic design, a first of its kind award-winning website, marketing collateral design, crowdfunding, video and so much more. It garnered international attention from Olympiad swimmers to YMCA’s National offices. Stay tuned for a full case study! This was an enormous project with tremendous results.

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Launch date

October 2014

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Skills Employed

Copywriting
Videography
Art Direction
Client Interviews
Single-frame Parallax
Custom WordPress Development
Rubber Ducky Deploymentrubberducky

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